Can we still eat meat with a clear conscience? Accused of endangering our health and our planet, meat is no longer on the up-and-up. In Switzerland, the government has updated its climate strategy with an unprecedented recommendation to reduce meat consumption and production. In the face of criticism, the powerful meat lobby has taken to the front line, with contested arguments. The method is the same as those used by Big Oil. Fist by sowing doubt in the media, then by downplaying its role in global warming. The Dublin Declaration, signed by 1200 scientists in 2022, played a huge role in this. Our journalists investigate in Bern, Brussels and the USA.