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Sober Curious Or Sober Fooled? Inside The No-Alcohol Gold Rush

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The alcohol industry is jumping on the sobriety bandwagon. Winemakers and oenologists are looking to tap into new markets, testing various techniques to remove alcohol from their vintages. Non-alcoholic beers, wines and cocktails are gaining ground: is this a blessing or a trap for those struggling with problematic drinking? What if the industry is simply playing the long game—targeting a lucrative market while potentially grooming new audiences to eventually switch to real alcohol?
Year
2026
Production
RTS
Journalist
Manon Germond
Resolution
HD
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